Maximise ROI from Marketing

Answer this simple question that could literally save you thousands of your vital working capital! 

“Are you currently paying for any marketing or advertising activity where you don’t know with 100% certainty what the return on investment is?”

It is not uncommon to succumb to pressure sales techniques that are a part of the advertising industry and run adverts in various formats (web, local papers, print, directories, leaflet drops, TV and radio…) and have no idea which, if any, generates sales. Your competitors may be in these publications already so it makes sense to follow. Fear that you may lose out helps you to continue the adverts on an ongoing basis.

If you don’t know with 100% certainty whether or not this spend leads to sales and therefore delivers a good return on investment – STOP IT NOW.  This may sound obvious but about 70% of business owners pay for advertising without monitoring the results.

We are not suggesting that you stop marketing – quite the opposite- and over the coming months we will share many NO and LOW cost marketing strategies to attract new customers/clients and more importantly drive profits.

These include: Web based marketing (Search Engine Optimisation and Pay per Click Advertising), Referral Strategies, PR, Email, Strategic Alliances, Direct Mail, Guarantees and Advertising to name but a few.

STOP what isn’t working NOW and contact me for tailored support on maximising ROI from marketing in your organisation.

Kind regards

Laura Ashley-Timms - Director of Coaching