To Be or Not To Be the Very Best

Sometimes, when your company is not seeing as much success as quickly as you would like, a little creative visualisation can go a long way. Taking a moment to step back and re-think the situation can be hugely beneficial, enabling you to identify where you may be failing as a director.

Consider the Edinburgh Festival which takes place in August each year. Months of hard work, planning and organisation goes into ensuring the success of each of the acts which end up on this renowned festival’s stages. This effort is ultimately what makes them worthwhile for audiences and keeps them coming back year after year for fresh innovations and entertainment.

How does this apply to you and your business?

Here is where the creative visualisation comes in. Try to imagine your business as a theatre company. Within these structures, every member should have a clearly defined role, from the casting director (your recruitment manager) to the treasurer (your finance officer) to the actors (your sales staff, for example). It is only when all of these elements are smoothly managed that the production can be considered a hit and deemed good enough for the stage of an internationally acclaimed festival. Of course, as a business, you should ensure that your performance is not only at this standard for a few weeks of the year, but for each and every one of them.

So where do you start, as a director?

If you are beginning from scratch, you should carefully consider your proposed performance. If the show you intend to put on will not serve a purpose, it cannot be expected to succeed. Whether the intention of your performance is to entertain, shock, or raise awareness, you should keep your end goal firmly in mind as you proceed. If you are already an established company, ask yourself if your goal is the same as it was upon start up. If it is, are you achieving it? If it isn’t, are you working towards your altered one?

Once you have established the direction you intend to take, you should consider your cast carefully, selecting individuals who possess the skills to help you make your vision come alive. In a professional theatre company, each actor is encouraged to be the best he can be, whether he is the protagonist or a bit-part player. Provided with any additional training and coaching they require which will allow them to deliver a knockout performance, no member should feel that they do not contribute towards the final effect – and success – of the show.

It is important not only to train each individual to deliver this input, but to trust them to do so. Stepping on other people’s lines looks unprofessional and deprives another actor of his chance to shine. Create a positive working environment in which each department of your company is allowed to run smoothly and independently, conscientiously contributing towards a cohesive and productive whole.

Consider your ad campaign.

How do you intend to attract an audience? If you are already established, is your auditorium empty or sold out? Without a paying audience, the quality your performance becomes irrelevant. You can be delivering the best monologue in modern theatre, but without anybody to hear it, your talents are wasted. Whether you intend to use more traditional methods of marketing or make use of more modern alternatives such as viral ads or social media, getting the word out there is pivotal to success, make sure that your message reaches the ears of individuals who have a real interest in what you are trying to achieve.

Be approachable and open to questions.

As the director, it is your job to make sure that all of these elements come together. You should be easy to talk to, open to questions and to challenges from fellow staff members. The tyrant director who cannot be reasoned with often ends up heading a disgruntled cast. This damage to morale can have a direct effect on their performance. Hone your people skills to make sure that this is not you, and deliver only constructive, implementable criticism to your cast members.

So what do you do when you believe that you have tried all of these things but still find yourself with a show which is not generating the desired buzz? Throughout the rehearsal process, many directors find that an external perspective can really help to re-focus your cast and your efforts. A second opinion from a professional in the know can provide an energy boost and identify specific problem areas to tackle.

s such as viral ads or social media, getting the word out there is pivotal to success, make sure that your message reaches the ears of individuals who have a real interest in what you are trying to achieve.

Who would this outsider be in the world of business?

Professional business coaches such as those from Notion’s BusinessCoaching.co.uk are the alternative. By spending a little time with your company, they are able to pinpoint which areas of performance are letting your company down, identifying where you may have lost the plot beneath the other elements of your busy working environment.

You may have ended up with a company which is trying to achieve too much with one show, or as a director you may have lost confidence in your own ideas. Whatever issues are preventing your show from being a knock-out success, a business coach can help you to take appropriate, carefully-targeted action.

Sometimes all you need is a different perspective.

This can help you to identify and tackle the weak areas of your planning stages if you are in the process of launching a new company. If you are an established business, coaches can assist you in your mission to get back to your goals, steering you towards success once more. The kind of feedback we provide has proven pivotal in helping directors of both corporate and SME ventures to remember their original vision and get proactive about making it happen.

Contact us now and let us give you a different perspective.  Cal us on 01926 889885 or fill in our contact us form

Kind regards

Laura Ashley-Timms - Director of Coaching